Sustainable in Suburbia

Smart Approved WaterMark is Australia’s water saving labelling program for products and services which are helping to reduce outdoor water use. With up to 60% of household water in Australian cities being used outdoors, the Smart Approved WaterMark scheme has been developed to address outdoor water conservation. It is a voluntary and not-for-profit program that allows consumers to make an informed choice towards saving water via the distinctive Smart Approved WaterMark logo.

The key elements of the Smart Approved WaterMark are:
•	It is a voluntary labelling scheme.
•	The scheme is not-for-profit. Any additional revenue will be used to maximise promotion and marketing of the scheme and/or to further enhance the quality of the scheme.
•	It is not a comparative based system in relation to water use — either it can be demonstrated to be water saving and/or water efficient or not.
•	The Smart Approved WaterMark label can be applied to —
			- outdoor water using/saving products;
			- outdoor water related services.
•	Details of all products, services and organisations to be submitted to the independent Expert Panel for assessment and approval must be obtained, prior to any use of the Smart Approved WaterMark label.

The Smart Approved WaterMark scheme is managed by a Steering Committee comprising Australia’s peak bodies of the urban water industry and leading authorities on outdoor water use which includes the Water Services Association of Australia (WSAA), the Irrigation Association of Australia (IAA), the Nursery and Garden Industry Australia (NGIA) and the Australian Water Association (AWA). Other national organisations may also be invited to participate. The scheme is funded by the managing agencies and from application fees.

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